A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
Customer Driven Marketing Strategy
The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation
The division of market on the basis of separate needs and behaviors is called?
A. market segmentation
B. targeting
C. differentiation
D. positioning
The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A company’s targeting strategy depends on?
A. the product life cycle stage
B. the product growth cycle stage
C. a company’s internal equity
D. the company’s external equity
The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?
A. exporting
B. importing
C. joint venturing
D. licensing
The strategy which does not after the large market to capture smaller share is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
A. investment ownership
B. contract manufacturing
C. joint ownership
D. management contracting
The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation