A. Barnacles
B. Butterflies
C. True friends
D. Strangers
Managing Marketing Information Customer Insights
The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
A. rational style
B. persuasive style
C. creative style
D. execution style
The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A. advertising agency
B. managing agency
C. research agency
D. rational agency
The type of market offerings that customers buy without committing any buying efforts are called?
A. specialty products
B. local goods
C. convenience products
D. industrial products
Major environmental forces are?
A. Suppliers & consumers
B. Company & competitors
C. Marketing intermediaries
D. None of the above
The product or service that can satisfy a need or want is called?
A. market offering
B. marketing mix
C. market segmentation
D. target market
The products and services consumers shop frequently are classified as?
A. convenience products
B. shopping products
C. customer value
D. branding
Marketing myopia is to pay attention to?
A. Product offered by company
B. Benefits produced by products
C. Experiences associated with products
D. None of above
The low price sensitivity for buying the specific brand is called?
A. sought products
B. unsought products
C. industrial products
D. specialty products
The office equipment such as computers and fax machines are best examples of?
A. industrial accessory equipment
B. industrial office equipment
C. fixed equipment
D. installation