A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c
Global Marketplace
Segmentation on the basis of values and attitudes and behavioral patterns is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
The research on consumer buying behavior answers
A. what consumers buy
B. why consumers buy
C. where consumers buy
D. all of above
The adopter group who tries to come up with innovative ideas at higher risk is called?
A. late majority
B. early majority
C. innovators
D. early adopters
Targeting affluent customers with luxurious goods is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
In information search, the consumers can obtain information from?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above
The ‘brand personality’ includes?
A. sincerity
B. sophistication
C. competence and excitement
D. all of above
The customers who are community group leaders and carefully adopt new ideas are called?
A. innovators
B. early majority
C. laggard
D. early adopter
The market coverage strategy which captures the large share of one or more segments is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The customer adopter groups include?
A. innovator
B. early majority
C. laggard
D. early adopter