A. convenience products
B. shopping products
C. unsought products
D. sought consumer products
Products, Services and Brands
The ‘banking services’ and ‘hotel services’ are examples of?
A. products
B. commodities
C. barter system
D. offered services
The product packaging is said to be part of?
A. actual product
B. positioning strategy
C. competitive strategy
D. value proposition
The products that are bought to be used in conduct of business is called?
A. consumer products
B. industrial products
C. augmented products
D. core customer value
The BlackBerry specific product design with QWERTY keyboard is an example of?
A. product experience
B. intangible products
C. tangible product
D. services
The clothing line of fashion designers is best classified as?
A. unsought product
B. specialty shopping products
C. industrial products
D. specialty products
The industrial products can be classified into?
A. Three groups
B. Two groups
C. Four groups
D. Five groups
The specific brands of luxury cars are classified as?
A. consumer products
B. augmented product
C. industrial products
D. de-augmented product
The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products
The services provided by medical and legal specialists are considered as?
A. unsought products
B. shopping products
C. specialty products
D. industrial convenient products