A. satisfaction
B. dissatisfaction
C. distinctive proposition
D. superior value
Creating Long-term Loyalty Relationships
The second step in ‘customer value analysis’ is ……..?
A. assessing quantitative importance
B. examining specific segment
C. monitoring customer value
D. identifying benefits
The collection of individual customer comprehensive information which is accessible and actionable is classified as ……….?
A. company database
B. individual database
C. customer database
D. detailed database
The process of managing information about customers to maximize loyalty is said to be ………?
A. company relationship management
B. supplier management
C. retailer’s management
D. customer relationship management
In the buyer decision process, the percentage of potential customers in a given target market is called ……….?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel
The aggregate value of customer’s base is classified as ………?
A. shareholder value
B. base value
C. retention value
D. marketer’s base value
The record which is based on business customer’s past purchases, sales price and volumes is classified as ……..?
A. business database
B. customer database
C. databases marketing
D. company marketing
The whole cluster of benefits when company promises to deliver through its market offering is called ………?
A. value proposition
B. customer proposition
C. product proposition
D. brand proposition
The third step in the customer’s value analysis is ……….?
A. assessing the attributes importance
B. assessing the company’s performance
C. monitoring competitor’s performance
D. both B and C
All the costs customer expects to incur to buy any market offering is called ……….?
A. total economic cost
B. total functional cost
C. total customer cost
D. total sampling cost