A. database marketing
B. customer database
C. detailed database
D. company database
Creating Long-term Loyalty Relationships
The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called ………?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost
The system includes all the experiences while using the market offering is classified as ……..?
A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition
The number of customers or potential customers who will help in company’s growth is classified as ……….?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base
Any occasion on which the brand or product is encountered by end customers is called ……….?
A. customer touch point
B. company touch point
C. retailers touch point
D. relationship touch point
The technique which tries to identify real cost of serving an individual customer is called ……?
A. activity based accounting
B. cost based accounting
C. price based accounting
D. turnover based accounting
The shared values, norms, stories and beliefs characterizing the organization are called ……….?
A. organizational culture
B. departmental culture
C. business environment
D. analytical environment