The services such as airlines and hotels are classified as?
Correct answer A. shopping products
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Marketing MCQs
Practise Marketing multiple-choice questions with instant answers. Tap an option to check yourself.
- Developing Marketing Strategies and Plans 138
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 48
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The price adjustment strategies includes?
Correct answer D. all of above
The products purchased for further processing by business owners are best classified as?
Correct answer B. industrial products
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The stage in which the problem or need is recognized by consumers is classified as
Correct answer A. need recognition
The after-sale services are part of?
Correct answer C. augmented products
The fourth step in process of new product development is?
Correct answer A. developing marketing strategy
The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as?
Correct answer A. basing point pricing
The products that consumer doses not really consider buying is classified as?
Correct answer A. unsought consumer products
The portable factory equipment such as lift trucks is an example of?
Correct answer A. industrial accessory equipment
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The pure tangible good and pure services are two extremes of?
Correct answer A. market offering
The question of buyer “what I am really buying?” is addresses in strategy called?
Correct answer D. customer core value
The pricing strategy used to set prices for products that are optional with the main product bought is called?
Correct answer C. optional product pricing
The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
Correct answer B. geographical pricing
The luxury products such as Rolex watches are best classified as?
Correct answer C. specialty products
The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
Correct answer B. price skimming
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The reduction in prices made on larger purchases is classified as?
Correct answer B. discount
The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
Correct answer A. maturity stage
The product packaging is futile part of?
Correct answer C. actual product
The less frequently purchased consumer products are called?
Correct answer A. shopping products
In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?
Correct answer A. growth stage