A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
Direct and Online Marketing
The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?
A. Leading marketing
B. buzz marketing
C. online marketing
D. none of the above
If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above
The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages
When the new developed product concept is tested, the next immediate step is to?
A. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network
In the communication process, the receiver and sender are classified as?
A. communication functions
B. communication parties
C. communication tools
D. communication channels
In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c
In the communication process, the media and message are considered as?
A. communication tools
B. communication channels
C. communication functions
D. communication parties
The ‘Maslow’s hierarchy of needs’ includes?
A. physiological needs
B. self-actualization needs
C. esteem needs
D. all of above
An idea for a possible product that the company will offer is classified as?
A. product idea
B. product image
C. customer management
D. none of the above