The highly involved consumer buying behavior while perceiving significant differences between brands is called?
Correct answer A. complex buoying behavior
Topic / 22 questions
Direct and Online Marketing MCQs
Direct and Online Marketing MCQs cover how firms reach customers directly and build interest through methods such as buzz marketing and brand ambassadors, along with related ideas on consumer adoption and new product development. They help BBA and MBA students and UGC NET commerce candidates. Each question has an instant answer for fast, focused revision.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?
Correct answer B. buzz marketing
If customer’s expectations and products performance matches, the customer is?
Correct answer A. satisfied
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The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
Correct answer B. buyer readiness stage
When the new developed product concept is tested, the next immediate step is to?
Correct answer A. develop market strategy
In the communication process, the receiver and sender are classified as?
Correct answer B. communication parties
In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
Correct answer C. purchase decision
In the communication process, the media and message are considered as?
Correct answer A. communication tools
The ‘Maslow’s hierarchy of needs’ includes?
Correct answer D. all of above
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An idea for a possible product that the company will offer is classified as?
Correct answer A. product idea
The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
Correct answer A. product concept
The tendency of difficult understanding related to use of market offering is called?
Correct answer B. complexity
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
Correct answer A. emotional appeal
The customers in growth stage of life cycle of products are classified as?
Correct answer B. early adopters
Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
Correct answer B. print media
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The profits related to the new product in its introductory stage are?
Correct answer A. negative
In the communication process, the decoding, encoding, feedback and response are together classified as?
Correct answer C. communication functions
The major sources of ideas for product development comes from?
Correct answer D. both a and b
The way the consumers feel or perceive towards an actual product or potential market offering is called?
Correct answer C. product image
The products such as “VHS tapes” are examples of?
Correct answer B. product forms
About Direct and Online Marketing MCQs
This set mixes direct marketing concepts with buyer behaviour and product development. Questions ask you to identify buzz marketing, where opinion leaders are enlisted as brand ambassadors, and the buyer readiness stages from awareness through liking, preference and conviction to purchase. You will also meet Maslow's hierarchy of needs, the purchase decision stage, the step that follows business analysis in new product development, and the main sources of new product ideas. Because the topics overlap with other marketing chapters, these MCQs are a useful mixed revision set.
Exams that include Direct and Online Marketing MCQs
Pakistan
- PPSC
- FPSC
- Lecturer tests
India
- UGC NET
- Campus placements
Bangladesh
- Bank job exams
- BCS
Frequently asked questions
What is buzz marketing?
Buzz marketing is a word-of-mouth technique in which a company recruits or creates opinion leaders to act as brand ambassadors. These people spread information about a product among their friends and networks, which often feels more trustworthy than paid advertising.
What comes after business analysis in new product development?
After business analysis, the next step is product development, where the idea is turned into a physical product or working prototype. This is followed by test marketing and then commercialisation, when the product is launched to the full market.
How many Direct and Online Marketing MCQs are on MCQs360?
There are 22 Direct and Online Marketing MCQs on MCQs360, each with an instant answer and free with no sign-up. Learn the order of the new product development stages first, since several questions ask which step comes next.
Last reviewed October 2026