Practice mode / Direct and Online Marketing When the new developed product concept is tested, the next immediate step is to? A Option A: develop market strategy B Option B: develop a testing technique C Option C: develop intermediaries D Option D: develop logistic network Correct answer A. develop market strategy Show answer
Question 01 / Direct and Online Marketing In the communication process, the receiver and sender are classified as? A Option A: communication functions B Option B: communication parties C Option C: communication tools D Option D: communication channels Correct answer B. communication parties Show answer Open question
Question 02 / Direct and Online Marketing In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called? A Option A: need recognition B Option B: information search C Option C: purchase decision D Option D: both b and c Correct answer C. purchase decision Show answer Open question
Question 03 / Direct and Online Marketing In the communication process, the media and message are considered as? A Option A: communication tools B Option B: communication channels C Option C: communication functions D Option D: communication parties Correct answer A. communication tools Show answer Open question
Question 04 / Direct and Online Marketing The ‘Maslow’s hierarchy of needs’ includes? A Option A: physiological needs B Option B: self-actualization needs C Option C: esteem needs D Option D: all of above Correct answer D. all of above Show answer Open question
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