The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as?
Correct answer A. counterfeiter
Topic / 25 questions
Competitive Dynamics MCQs
Competitive Dynamics MCQs cover how firms compete over time, including the roles of market leaders, challengers, followers and nichers, and the attack and defence strategies they use. They help marketing students and business paper candidates. Each question comes with an instant answer, so you can practise naming strategies correctly.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The defense which supports possible counterattack of other marketer’s is classified as?
Correct answer D. flank defense
The defense stating occupation of most desirable place in customer’s perception is considered as?
Correct answer A. position defense
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The marketer, who finds a stated need and fulfills it with the best market offering is classified as?
Correct answer A. responsive marketers
The one who offers market leader’s product and improves it, is classified as?
Correct answer B. adapter
The emulation of market leader’s product packaging with little variations is classified as?
Correct answer D. cloner
The attack strategy challenger spots areas where the competitors are underperforming is considered as?
Correct answer B. geographic attack
The marketing attack in which the attacker matches its product, price and distribution is classified as?
Correct answer B. frontal attack
The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as?
Correct answer C. imitator
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The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as?
Correct answer B. proactive firms
The defense which hits the competitors and keeping off the balance in between is classified as?
Correct answer C. preemptive defense
The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as?
Correct answer A. encirclement attack
The defense strategy in which the leader stretches over new market territories using market diversification is classified as?
Correct answer A. mobile defense
The assigning of resources to stronger ones to form the weaker markets are classified as?
Correct answer D. both A and B
The marketer who looks forward for the customer’s needs in near future is classified as?
Correct answer D. anticipative marketers
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The defense in which market leader attacks and hits the others flank is classified as?
Correct answer A. counteroffensive defense
The marketing strategy in which the firm focuses on underlying generic need from current product is classified as?
Correct answer C. market broadening
The marketer who discovers the customer solutions which they do not offer is considered as?
Correct answer C. creative marketers
The new users are searched in the groups which do not take into considerations, the?
Correct answer D. primal expansion strategy
In frontal attack, only that company wins, who have?
Correct answer A. more resources
About Competitive Dynamics MCQs
This Marketing topic focuses on competitive strategy. Questions ask you to identify attack strategies, such as the frontal attack, flank attack, encirclement attack that launches a grand offensive on several fronts, bypass attack that moves into unrelated products or markets, and guerrilla attack. You will also classify marketers as responsive, anticipative or creative, depending on whether they meet stated needs, foresee future needs or shape new ones. Questions about companies that accept risk and show vision test your knowledge of entrepreneurial marketing. Matching each description to its exact label is the main exam skill.
Exams that include Competitive Dynamics MCQs
Pakistan
- CSS
- PMS
- FPSC
- PPSC
- Banking job tests
- Lecturer tests
India
- UGC NET
- IBPS PO
- SBI PO
- Campus placements
Bangladesh
- BCS
- Bank job exams
- Bangladesh Bank recruitment
Frequently asked questions
What is an encirclement attack in marketing?
An encirclement attack is a challenger strategy that tries to capture a large share of a market by launching a grand offensive on several fronts at once. It suits a challenger with greater resources than the rival, because it must offer more in every area at the same time.
What is a bypass attack?
A bypass attack avoids direct confrontation with the market leader. The challenger diversifies into unrelated products, enters new geographic markets or leaps into new technology, aiming to grow where the leader is weak or absent.
How many Competitive Dynamics MCQs are on MCQs360?
MCQs360 has 25 Competitive Dynamics MCQs with instant answers. Practice is free and needs no sign-up. Make a short table of the attack strategies and marketer types, then use these questions to test whether you can tell them apart.
Last reviewed October 2026