A. counterfeiter
B. cloner
C. imitator
D. adapter
Competitive Dynamics
The defense which supports possible counterattack of other marketer’s is classified as …………?
A. counter defense
B. offensive defense
C. position defense
D. flank defense
The defense stating occupation of most desirable place in customer’s perception is considered as ………….?
A. position defense
B. flank defense
C. counter defense
D. offensive defense
The marketer, who finds a stated need and fulfills it with the best market offering is classified as …………?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers
The one who offers market leader’s product and improves it, is classified as ………..?
A. imitator
B. adapter
C. counterfeiter
D. cloner
The emulation of market leader’s product packaging with little variations is classified as …………?
A. imitator
B. adapter
C. counterfeiter
D. cloner
The attack strategy challenger spots areas where the competitors are underperforming is considered as ………….?
A. technological attack
B. geographic attack
C. strategic attack
D. planned attack
The marketing attack in which the attacker matches its product, price and distribution is classified as …………?
A. flank attack
B. frontal attack
C. bypass attack
D. guerilla attack
The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as ………….?
A. counterfeiter
B. cloner
C. imitator
D. adapter
The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as …………..?
A. active firms
B. proactive firms
C. reactive firms
D. responsive firms