A. functional network
B. predatory network
C. hybrid network
D. value network
Integrated Marketing Channels
The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as ………?
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy
Considering marketing channel system, the strategies used by companies to manage intermediaries are ………?
A. push strategy
B. pull strategy
C. bundle strategy
D. both A and B
The guarantees of products by its manufacturers and offer payment terms are classified as ………?
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights
The unit numbers permitted by channels for a typical customer in one single purchase is classified as ………?
A. shopper size
B. lot size
C. spatial size
D. jobber size
The situation when companies use two or more different channels is classified as ……….?
A. facilitator marketing
B. interchanging marketing
C. integrated marketing
D. multichannel marketing
The intermediaries that perform functions of selling goods of different manufacturers are classified as …….?
A. trade channel
B. escalator channel
C. shallow channels
D. predatory channels
While considering marketing channels, the examples of agents are ………?
A. retailers and wholesalers
B. sales agents and brokers
C. transportation companies
D. independent warehouses
In marketing channels, the level of company selling its products through retailers and wholesalers is classified as ………?
A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel
v Considering marketing channels, the examples of facilitators are ……….?
A. sales agents
B. wholesalers
C. independent warehouses
D. retailers