A. services
B. products
C. commodity
D. competitive edge
Introduction to Marketing
The SBU’s in ‘Stars’ category requires?
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing
The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The situation in which company is making more sales with its existing product is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification
Permanent and ordered division in society on basis of values and interests is called?
A. social class
B. culture
C. subculture
D. both b and c
According to marketing four Ps, the credit terms can be classified as?
A. Place
B. Product
C. Price
D. Promotion
Considering the strategic planning, the ‘Organizations purpose’ statement is known as?
A. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b
In measuring consumer’s major AIO dimensions, the ‘activities’ includes?
A. social events
B. social issues
C. recreation
D. both a and b
From the buyer’s point of view, the product is considered as?
A. Customers cost
B. Customer solution
C. Convenient availability
D. Communication