Practice mode / Introduction to Marketing In growth-share matrix, the high growth and high share SBU’s are considered as? A Option A: Stars B Option B: Cash Cows C Option C: Question marks D Option D: Dogs Correct answer A. Stars Show answer
Question 01 / Introduction to Marketing The major pricing strategies does not includes? A Option A: competition based pricing B Option B: customer value based pricing C Option C: cost based pricing D Option D: discount and bonus pricing Correct answer D. discount and bonus pricing Show answer Open question
Question 02 / Introduction to Marketing The sum of variable costs and fixed costs is called? A Option A: total costs B Option B: overhead costs C Option C: markup costs D Option D: both a and b Correct answer A. total costs Show answer Open question
Question 03 / Introduction to Marketing The products or market offering bought by consumers for personal consumption are classified as? A Option A: augmented product B Option B: consumer products C Option C: industrial products D Option D: intangible services Correct answer B. consumer products Show answer Open question
Question 04 / Introduction to Marketing The buying of products such as ‘fast food’ is an example of? A Option A: difficult products B Option B: sought services C Option C: sought products D Option D: convenient products Correct answer D. convenient products Show answer Open question
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