A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c
Sustainable Marketing Social Responsibility and Ethics
The resources such as oil, coal, gas and other minerals are known as?
A. renewable resources
B. non-renewable resource
C. Both a and b
D. none of above
The markets including buyers in other countries are called?
A. business markets
B. reseller markets
C. government markets
D. international markets
The Company’s microenvironment includes?
A. The company
B. The suppliers
C. The marketing intermediaries
D. All of above
In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. adoption
The markets in which the goods are bought for personal consumption by the individuals and households are called?
A. business markets
B. international markets
C. consumer markets
D. government markets
The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is?
A. $11.43
B. $21.43
C. $25.43
D. $15.43
The economies consuming their own industrial outputs are known as?
A. subsistence economies
B. industrial economies
C. developing economies
D. none of above
A company’s microenvironment, the ‘internal publics’ consists of?
A. workers and managers
B. Stockholders
C. Community organizations
D. Company’s lawyers