Practice mode Sustainable Marketing Social Responsibility and Ethics

In the adoption process, at which stage does a customer weigh up whether trying the new product makes sense?

Correct answer B. Evaluation and trial stage

Explanation

During the evaluation stage the consumer considers whether trying the new product is worthwhile, before moving on to a small-scale trial to judge its value.

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Answer checked 11 October 2026 How we write and check questions

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In the adoption process, at which stage does a customer weigh up whether trying the new product makes sense?

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In the adoption process, at which stage does a customer weigh up whether trying the new product makes sense?

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