What must be the first step in developing a new product?
Correct answer D. Idea generation
Topic / 36 questions
Personal Selling and Sales Promotion MCQs
Personal Selling and Sales Promotion MCQs cover how firms communicate with and persuade buyers, together with the pricing strategies that support selling. They suit commerce and business students and job-seekers sitting marketing papers. Each question has an instant answer, helping you separate similar terms such as price discrimination, product line pricing and reference prices.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which geographical pricing method charges every customer the same price plus freight, regardless of location?
Correct answer D. Uniform delivered pricing
How are sales recorded during the introductory stage?
Correct answer B. Low sales
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When captive-product pricing is applied to services, what is it called?
Correct answer B. Two-part pricing
Changing one or more elements of the marketing mix to boost sales is known as what?
Correct answer C. Modifying marketing mix
Under the ‘real-win-worth doing’ framework, checking whether a product fits the company’s overall strategy belongs to which question?
Correct answer B. Worth doing
Which pricing strategy sets price steps between the different products in a company’s product line?
Correct answer A. Product line pricing
What type of product development is holistic and systematic rather than compartmentalised?
Correct answer A. Systematic product development
Which of the following are issues in pricing strategy?
Correct answer D. All of the above
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Which geographical pricing strategy has the seller absorbing all or part of the freight cost?
Correct answer B. Freight absorption costing
Which pricing strategy combines two or more products in a bundle at a reduced price?
Correct answer C. Product bundle pricing
What are the prices that buyers carry in their minds and use to compare a product’s price with others called?
Correct answer C. Reference prices
Finding new users and new segments to increase consumption of a product is known as what?
Correct answer C. Modifying the market
Which discount is given to buyers who pay their bills promptly?
Correct answer B. Cash discount
Which pricing strategy lets sellers continually adjust prices to suit individual customers’ needs and characteristics?
Correct answer D. Dynamic pricing
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Which of these is a pricing issue within a single channel level?
Correct answer A. Predatory pricing
Which discount is given to channel members who perform functions such as record keeping, storage and selling?
Correct answer D. Functional discount
If customers perceive a product’s price to be higher than the value it provides, what will they do?
Correct answer D. Would not buy product
What is the first step in value-based pricing?
Correct answer C. Assess needs of customer
What is the first step in a cost-based pricing strategy?
Correct answer B. Design a product
About Personal Selling and Sales Promotion MCQs
This Marketing topic mixes promotion and pricing ideas. Sample questions ask about price discrimination, where one product sells at two prices without a cost difference, product line pricing that sets price steps between related products, reference prices that buyers carry in mind, and geographical pricing methods. You will also see items on the marketing strategy statement and the role of personal selling and sales promotion within the wider promotion mix of advertising, public relations and direct marketing. These definitions appear often in business papers because the options look alike, so precise wording matters.
Exams that include Personal Selling and Sales Promotion MCQs
Pakistan
- CSS
- PMS
- FPSC
- PPSC
- Banking job tests
- Lecturer tests
India
- UGC NET
- IBPS PO
- SBI PO
- Campus placements
Bangladesh
- BCS
- Bank job exams
- Bangladesh Bank recruitment
Frequently asked questions
What are reference prices?
Reference prices are the prices buyers keep in mind and use to judge whether a product's price is fair. They may come from past purchases, competitors' prices or the usual price of a product category. Sellers sometimes show a higher original price to set a reference point.
What is the difference between personal selling and sales promotion?
Personal selling is face-to-face or direct communication by a salesperson to build relationships and close sales. Sales promotion uses short-term incentives such as discounts, coupons, samples and contests to encourage quick purchase. Both are tools of the promotion mix.
How many Personal Selling and Sales Promotion MCQs are on MCQs360?
MCQs360 has 37 Personal Selling and Sales Promotion MCQs, each with an instant answer. They are free with no sign-up. Practise them alongside other marketing topics, because exams often mix pricing and promotion definitions in the same section.
Last reviewed October 2026