A. idea generation
B. idea screening
C. concept development and testing
D. business analysis
Personal Selling and Sales Promotion
The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?
A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing
The sales of products in introductory stage are recorded by the company as?
A. low sales
B. rapidly rising
C. peak sales
D. gradually declining
When the captive product pricing is used for services then this pricing strategy is classified as?
A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing
The process of changing one or more elements of marketing mix to improve sales is classified as?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
A. real
B. win
C. worth doing
D. less worthy
The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing
The type of product development which is systematic, holistic and not compartmentalized is said to be?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development
The issues in pricing strategies includes?
A. predatory pricing
B. price fixing
C. deceptive pricing
D. all of above
The geographical pricing strategy in which seller bears whole or portion of freight is classified as?
A. flexible pricing
B. uniform pricing
C. basing point pricing
D. freight absorption costing