The young and impulsive people who seek excitement and variety can be the best?
Correct answer C. experiences
Topic / 47 questions
Identifying Market Segments and Targets MCQs
Identifying Market Segments and Targets MCQs test how firms divide a market into groups of buyers with shared needs and then choose which groups to serve. The set suits BBA, MBA and commerce students as well as job-seekers sitting marketing papers. Each question shows its correct answer instantly, so you can check your understanding of segmentation straight away.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The VALS segmentation framework dimension ‘consumer motivation’ is classified as?
Correct answer A. the horizontal dimension
The consumer’s primary motivation does not include?
Correct answer B. leadership
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The people who seek products with functional or practical purposes are considered as?
Correct answer A. makers
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as?
Correct answer A. niche
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of?
Correct answer C. product specialization
The five forces model of Michael Porter determines the attractiveness in long-run does not include?
Correct answer D. opportunity to alliance
The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as?
Correct answer A. thinkers
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as?
Correct answer A. segment identification
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The people, who favors stylish products and have limited income are classified as?
Correct answer A. strivers
The differentiated marketing in comparison of undifferentiated marketing creates?
Correct answer A. more total sales
The process of determining profitability of each segment is classified as?
Correct answer A. segment profitability
The marketing strategy in which a firm sells different segments and offers different product is classified as?
Correct answer B. differentiated marketing
According to loyalty status, the marketer’s divide brand loyalty into groups do not include?
Correct answer D. non-switchers
The sophisticated and active people with high self-esteem are classified as?
Correct answer D. innovators
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The role of people in buying decision consists of?
Correct answer D. all of the above
The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as?
Correct answer C. customization
The consumers who shift loyalty status from one brand to another are classified as?
Correct answer A. shifting loyal
The consumers who remain loyal to two or three brands are classified as?
Correct answer A. split loyal
The successful and goal oriented people who focus on family and career are classified as?
Correct answer C. achievers
About Identifying Market Segments and Targets MCQs
This topic follows the segmentation, targeting and positioning sequence taught in most marketing textbooks. Questions cover the bases of segmentation (geographic, demographic, psychographic and behavioural), buyer groups defined by values and lifestyle, brand loyalty status such as hard-core, split and shifting loyals, and the tests that make a segment attractive, such as being measurable, substantial and accessible. You will also meet targeting strategies: undifferentiated, differentiated, concentrated and individual or customised marketing, including mass customisation. Examiners like these items because one-word definitions are easy to confuse, so careful reading of the options pays off.
Exams that include Identifying Market Segments and Targets MCQs
Pakistan
- CSS
- PMS
- FPSC
- PPSC
- Banking job tests
- Lecturer tests
India
- UGC NET
- IBPS PO
- SBI PO
- Campus placements
Bangladesh
- BCS
- Bank job exams
- Bangladesh Bank recruitment
Frequently asked questions
What is the difference between differentiated and concentrated marketing?
Differentiated marketing serves several segments with a separate offer for each, while concentrated marketing focuses on one segment or a small niche. Differentiated marketing usually raises sales and costs together. Concentrated marketing suits firms with limited resources, but it carries more risk because the business depends on a single group of buyers.
How many Identifying Market Segments and Targets MCQs are on MCQs360?
MCQs360 currently has 48 Identifying Market Segments and Targets MCQs, each with the correct answer shown instantly. Practice is free and needs no sign-up, so you can work through the whole set in one sitting or return to it before a marketing paper.
Which exams ask questions on market segmentation?
Segmentation and targeting questions appear in CSS and PMS business papers, FPSC and PPSC commerce posts, banking job tests, UGC NET Commerce and Management, and BCS and Bangladesh Bank recruitment. They are also common in BBA and MBA semester exams, so this set is useful for university students too.
Last reviewed October 2026