A. innovators
B. non-innovators
C. experiences
D. non-achievers
Identifying Market Segments and Targets
The young and impulsive people who seek excitement and variety can be the best ………?
A. innovators
B. non-innovators
C. experiences
D. non-achievers
The VALS segmentation framework dimension ‘consumer motivation’ is classified as ………?
A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension
The consumer’s primary motivation does not include ………?
A. ideals
B. leadership
C. achievement
D. self-expression
The people who seek products with functional or practical purposes are considered as ………?
A. makers
B. destroyers
C. non-makers
D. non-destroyers
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as ………?
A. niche
B. individuals
C. custom group
D. costly customization
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ……..?
A. single product concentration
B. mass customization
C. product specialization
D. market specialization
The five forces model of Michael Porter determines the attractiveness in long-run does not include ………?
A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance
The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as ………?
A. thinkers
B. non-thinkers
C. motivators
D. non-motivators
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as ………?
A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation