A. segments of one
B. customized marketing
C. one to one marketing
D. all of the above
Identifying Market Segments and Targets
The VALS segmentation main framework dimensions are ……..?
A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B
The hard core loyal helps company to identify its product ………?
A. strengths
B. weaknesses
C. loyalty
D. competitor’s brands
The consumers who are used to buy only brand all the time are classified as ………?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers
The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ……..?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as ……….?
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C
When all the customers have same preferences, the marketing strategy is classified as ………..?
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing
The effective segmentation criteria does not include ………?
A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns