A. survivors
B. non-survivors
C. destroyers
D. makers
Identifying Market Segments and Targets
The people who don’t have to spend much on products are considered as ……..?
A. savvy shoppers
B. non-savvy shoppers
C. enthusiast
D. non-enthusiast
The U.S consumers prefer familiar brands and are loyal to establish brands are classified as ……….?
A. strivers
B. non-strivers
C. non-believers
D. believers
The people who express taste and independence are classified as …………?
A. actualizes
B. non-actualizes
C. makers
D. non-makers
The conventional people with concrete beliefs and conservative are called ………..?
A. non-believers
B. believers
C. strivers
D. non-strivers
The fun-loving and trendy people whom resources are constrained and limited are classified as ………?
A. non-believers
B. believers
C. strivers
D. non-strivers
The VALS segmentation framework dimension ‘consumer resources’ is classified as ……..?
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension
When the firm concentrates on serving needs of any specific customer group, it is considered as ……….?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization
When any firm sells its market offering too many different market segments, it is classified as ………?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization
The process of determining overall profitability of each segment on the basis of market growth and access is classified as ……….?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness