A. motivators
B. non-motivators
C. achievers
D. non-thinkers
Identifying Market Segments and Targets
The set of segments which share some profitable similarities are classified as ……..?
A. micro segment
B. niche segments
C. super segments
D. similar segments
The split loyal can show the company’s ………..?
A. loyalty
B. competitor’s brands
C. strengths
D. weaknesses
The group of people with traditional values and like to buy brands they have already heard is classified as ………?
A. non-traditionalist
B. traditionalist
C. non-enthusiast
D. enthusiast
According to VALS framework, the consumer’s dimension groups with lower resources does not include ……..?
A. makers
B. survivors
C. thinkers
D. believers
The step of creating storyboard of each segment for testing the profitability of each segment is classified as ……….?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness
The group of people who are self-sufficient and down-to-earth are considered as ………?
A. non-makers
B. non-destroyers
C. makers
D. destroyers
The Company is able to respond customers by customizing market offering on one to one basis is classified as ………?
A. mass customization
B. individual empowerment
C. super segments
D. customaries
The process of creating ‘Value Proposition’ is considered as ……….?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
The potential and attractive target market are classified as ……….?
A. traditionalist
B. savvy shoppers
C. overwhelmed
D. non-enthusiast