A. strivers
B. non-strivers
C. non-believers
D. believers
Identifying Market Segments and Targets
The differentiated marketing in comparison of undifferentiated marketing creates …….?
A. more total sales
B. less total sales
C. less total cost
D. more total purchases
The process of determining profitability of each segment is classified as ……….?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
The marketing strategy in which a firm sells different segments and offers different product is classified as ……….?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing
According to loyalty status, the marketer’s divide brand loyalty into groups do not include ………..?
A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers
The sophisticated and active people with high self-esteem are classified as ………?
A. non-innovators
B. innovators
C. non-achievers
D. innovators
The role of people in buying decision consists of ………..?
A. influencer and initiator
B. decider
C. buyer and user
D. all of the above
The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as ……….?
A. customized marketing
B. mass customization
C. customization
D. individual empowerment
The consumers who shift loyalty status from one brand to another are classified as ……..?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers
The consumers who remain loyal to two or three brands are classified as …….?
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal