A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. static distribution channel
New Product Development
The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system
The new-product development process consists of detailed steps and number of steps are?
A. Five steps
B. Six steps
C. Seven steps
D. Eight steps
The marketing channels are considered as part of?
A. wholesaler-customer delivery network
B. customer-value delivery network
C. retailer-wholesaler delivery network
D. customer-retailer delivery network
The set of organizations interdependent on each other that help in making market offerings available to customer are called?
A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels
The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as?
A. exclusive center
B. distribution center
C. inbound center
D. outbound center
The course of sales and profits of a product over its whole life is called?
A. product life cycle
B. customer lifetime value
C. product management
D. marketing management
The new product development stage in which the concept is tested whether idea has strong appeal is called?
A. concept development
B. concept testing
C. material testing
D. market screening
The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?
A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS
The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?
A. direct channel
B. indirect channel
C. flexible channel
D. static channel