A. customer centered development
B. team based development
C. systematic product development
D. all of above
New Product Development
The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of?
A. internal sourcing
B. crowdsourcing
C. off shoring
D. off sourcing
The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?
A. marketing logistics network
B. supply chain management
C. delivery network
D. physical distribution network
The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The PLC stage which experience increased marketing outlays is said to be?
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage
Finding new ways to create more satisfying products for customers is called?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development
The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources
The overlapping of steps for more efficient and effective product development with closely working departments is classified as?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentrated product development
In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict
The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?
A. supply chain management
B. marketing channels
C. delivery channels
D. value delivery network