A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal
New Product Development
The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
A. fads
B. customs
C. tradition
D. norms
In the ‘introduction stage’ of product life cycle, the cost per customer is?
A. high
B. low
C. average
D. moderate
Considering non-personal communication channels, the radio and television are considered as?
A. broadcast media
B. display media
C. online media
D. print media
In the product life cycle maturity stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage
In the ‘decline stage of product life cycle’ the per customer cost is?
A. high
B. low
C. average
D. moderate
Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A. broadcast media
B. display media
C. online media
D. print media
In product life cycle, the new products are cause of?
A. growth
B. maturity
C. decline
D. loss
The testing technique in which researchers measure customers responses to new products is called?
A. controlled test markets
B. simulated test markets
C. free test markets
D. uncontrolled test markets