Which consumer promotion technique uses product displays and demonstrations at the place of sale?
Correct answer B. Point of purchase promotion
Topic / 89 questions
New Product Development MCQs
Page 5 of New Product Development multiple-choice questions with answers. Tap an option to check yourself.
Page 5 of 5
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is the step in personal selling where the salesperson asks the customer for an order?
Correct answer D. Closing
In which sales force structure do representatives specialise in selling particular items of the product line?
Correct answer A. Product sales force structure
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In the promotion mix, what is any paid, non-personal presentation of ideas, goods or services by an identified sponsor called?
Correct answer D. Advertising
Which message appeal relates to the audience’s self-interest?
Correct answer B. Rational appeal
Which method of setting the advertising budget is based on what the company can afford?
Correct answer D. Affordable method
In the personal selling process, what is the next step after the pre-approach?
Correct answer C. Approach
What is the step in personal selling where the salesperson first meets the customer called?
Correct answer C. Approach
A channel in which two or more people communicate directly, by email, post, telephone or face to face, is classified as what?
Correct answer B. Personal communication channels
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