In the promotion mix, which tool builds a corporate image and handles unfavourable events and stories to gain favourable publicity?
Correct answer D. Public relations
Topic / 89 questions
New Product Development MCQs
Page 4 of New Product Development multiple-choice questions with answers. Tap an option to check yourself.
Page 4 of 5
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
M&M’s creating special adverts and packaging for Christmas, Easter and Halloween is an example of what?
Correct answer A. Occasion segmentation
Major media such as print, display, online and broadcast are classified as which type of channel?
Correct answer D. Non-personal communication channels
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In which product life cycle stage are sales zero?
Correct answer B. Product development stage
Which adopter group makes up the customers in the decline stage?
Correct answer C. Laggards
Which method of setting the promotion budget matches competitors’ spending?
Correct answer A. Competitive parity method
Dividing clothing lines into casual and formal wear is a classic example of what?
Correct answer B. Styles
How are sales typically recorded during the growth stage of the product life cycle?
Correct answer B. Rapidly rising sales
Which types of test are used in test marketing?
Correct answer D. Both A and B
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What does the third part of the marketing strategy statement consist of?
Correct answer B. Sales, profit goals, market share
What are new brands that a company develops through its own research and development called?
Correct answer C. New products
What is a currently accepted and popular style in a particular field called?
Correct answer B. Fashion
In which product life cycle stage do profits level off or decline as the product is defended against competition?
Correct answer D. Maturity stage
Which promotion strategy has producers using their sales force to promote goods through channel members towards final customers?
Correct answer C. Push strategy
What are the two broad categories of communication channels?
Correct answer D. Both A and C
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What are the two major promotion mix strategies?
Correct answer B. Pull and push strategy
Among non-personal communication channels, billboards and posters count as which type of media?
Correct answer B. Display media
Which communication channel involves cultivating opinion leaders so that they spread information about a market offering?
Correct answer C. Buzz marketing
What does the idea-reducing stage of new product development consist of?
Correct answer D. Screening of ideas
In which product life cycle stage are profits non-existent because of high expenses?
Correct answer D. Introduction stage