A. few
B. continuously growing
C. stable but declining
D. none of the above
New Product Development
The new competitors will enter in the market in the PLC stage called?
A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage
The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
In the product life cycle growth stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
The process of systematic search for gathering new product ideas is called?
A. idea generation
B. product generation
C. market development
D. business development
The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
The PLC stage in which new product is distributed for the first time is called?
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
The message framework design AIDA stands for?
A. action, intention, design and attention
B. action, interest, desire and attention
C. agency, intention, design and attention
D. attention, interest, desire and action
The market segmentation based on customers race and nationality is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
In the product life cycle decline stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure