According to service quality model, the willingness of employees to solve the problems of the customers is classified as?
Correct answer A. responsiveness
Topic / 29 questions
Designing and Managing Services MCQs
Designing and Managing Services MCQs test how marketers handle offerings that are intangible, perishable and hard to standardise, along with the categories of the services mix and how buyers judge quality. They help BBA and MBA students, commerce lecturer candidates and UGC NET aspirants. Each question includes an instant answer for quick revision.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Considering the categories of services mix, the air travel with eatable is classified as?
Correct answer D. major service with minor goods
The legal staff, computer operators and accountants are the examples of services of?
Correct answer C. manufacturing sector
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The hospitals, loan agencies, postal services and schools are examples of the services of?
Correct answer A. government sector
The act of specific performance offered by one party to another and tangible in nature is classified as?
Correct answer A. service
The kind of qualities that buyers used to evaluate before purchasing the product are classified as?
Correct answer A. search qualities
The services such as repair and installation services are classified as?
Correct answer C. facilitating services
According to service quality model, the ability to provide the service accurately and dependably is classified as?
Correct answer B. reliability
The marketing which describes the skills to serve the clients is classified as?
Correct answer A. interactive marketing
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The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate?
Correct answer C. life cycle cost
To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of?
Correct answer C. supply side
The categories of services mix and intangible are classified as the example of?
Correct answer B. pure services
The qualities of product that buyers evaluate after purchasing the product is classified as?
Correct answer D. experience qualities
If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is?
Correct answer A. $80
The set of services expected by the customers are classified as?
Correct answer C. primary service package
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The churches, museums and charities are examples of the services of?
Correct answer B. private non-profit sector
The characteristics of services include?
Correct answer D. all of the above
According to categories of services mix, and the products that have no accompanying services are classified as?
Correct answer B. pure tangible goods
Considering the categories of services mix, the meal of restaurant is classified as example of?
Correct answer C. tangible goods with accompanying services
The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as?
Correct answer C. credence qualities
About Designing and Managing Services MCQs
Services marketing differs from selling physical goods, and this topic explains why. Questions cover the four classic characteristics of services: intangibility, inseparability, variability and perishability. You will classify offerings along the services mix, from pure tangible goods with no accompanying service to pure services. Other items deal with search, experience and credence qualities, which describe whether buyers can judge quality before purchase, after purchase or hardly at all. Demand management through differential pricing that shifts customers from peak to off-peak periods also features.
Exams that include Designing and Managing Services MCQs
Pakistan
- PPSC
- FPSC
- Lecturer tests
India
- UGC NET
- Campus placements
Bangladesh
- Bank job exams
- BCS
Frequently asked questions
What are the four characteristics of services?
Services are intangible, so they cannot be seen or touched before purchase. They are inseparable from the provider, variable in quality depending on who delivers them, and perishable because they cannot be stored for later sale. Each feature creates its own marketing challenge.
What is the difference between search, experience and credence qualities?
Search qualities, such as colour or price, can be judged before buying. Experience qualities, such as the taste of a meal, can only be judged after purchase. Credence qualities, such as the skill of a surgeon, are hard to judge even after the service is consumed.
How many Designing and Managing Services MCQs are on MCQs360?
There are 29 Designing and Managing Services MCQs on MCQs360, each with an instant answer and free with no sign-up. Combine them with the Marketing Channels and Company Strategy sets to cover the wider marketing management syllabus.
Last reviewed October 2026