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Designing and Managing Services

According to service quality model, the willingness of employees to solve the problems of the customers is classified as ……….?

A. responsiveness
B. assurance
C. empathy
D. reliability

Categories Designing and Managing Services, Marketing Mcqs Leave a comment

Considering the categories of services mix, the air travel with eatable is classified as ………?

A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods

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The legal staff, computer operators and accountants are the examples of services of ……….?

A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector

Categories Designing and Managing Services, Marketing Mcqs Leave a comment

The hospitals, loan agencies, postal services and schools are examples of the services of ……….?

A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector

Categories Designing and Managing Services, Marketing Mcqs Leave a comment

The act of specific performance offered by one party to another and tangible in nature is classified as ……….?

A. service
B. product
C. co-branding
D. None of the above

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The kind of qualities that buyers used to evaluate before purchasing the product are classified as ……….?

A. search qualities
B. credence qualities
C. experience qualities
D. minor qualities

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The services such as repair and installation services are classified as ……….?

A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services

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According to service quality model, the ability to provide the service accurately and dependably is classified as ……….?

A. empathy
B. reliability
C. responsiveness
D. assurance

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The marketing which describes the skills to serve the clients is classified as ………?

A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing

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The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate ……….?

A. purchase cycle cost
B. cost of responsiveness
C. life cycle cost
D. assurance cost

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