Which pricing technique shifts some demand from peak periods to off-peak periods?
Correct answer C. Differential pricing
Topic / 29 questions
Designing and Managing Services MCQs
Page 2 of Designing and Managing Services multiple-choice questions with answers. Tap an option to check yourself.
Page 2 of 2
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Within the categories of the services mix, tangible goods such as computers and cars are classed as what?
Correct answer C. Tangible goods with accompanying services
Services a company provides that go beyond the product’s basic performance and functioning are classified as what?
Correct answer A. Value-augmenting services
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Banks, hotels, airlines, law firms and insurance companies are examples of services in which sector?
Correct answer A. Business sector
Which determinants of service quality appear in the service-quality model?
Correct answer D. All of the above
The routine work of pricing, distributing and promoting services to customers is classified as what?
Correct answer D. External marketing
Marketing that involves training and motivating employees to serve customers well is known as what?
Correct answer B. Internal marketing
Using off-peak demand, complementary services, differential pricing and reservation systems to match demand with supply are strategies for which side?
Correct answer B. Demand side
Along which dimensions can a business be defined?
Correct answer D. All of the above
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