A. horizontal mediation
B. multiple mediation
C. disinter mediation
D. vertical mediation
Marketing Channels
The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
The way in which two or more transportation modes are used together is classified as?
A. intra-model logistic network
B. intermodal logistic network
C. intermodal transportation
D. intra-model transportation
The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreement
The competitive edge of your company can be best classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The farms products such as livestock, vegetables, wheat and cotton are best classified as?
A. materials and parts in industrial product
B. supplies and services
C. capital items
D. consumer products
The ‘cars’, ‘food items’ and computers are best classified as?
A. tangible products
B. exchange of goods
C. product marketing
D. ownership of nothing
According to customer’s four Ps, the ‘communication’ is part of?
A. Product
B. Price
C. Promotion
D. Place
The market development is the result of introducing?
A. New product in existing market
B. Existing product in new market
C. Existing product in existing market
D. New products in new markets
In smaller companies, the pricing strategies are handled by?
A. divisional manager
B. top management
C. sales manager
D. marketing manager