A. types of customers
B. types of usage
C. types of quantity
D. types of positioning
Marketing Channels
The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?
A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation
The marketing strategy starts with?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation
The natural products such as fish, crude petroleum and iron are classified as?
A. convenience consumer products
B. specialty consumer products
C. materials and parts in industrial product
D. capital items
The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products
The price on which it is limit that no less profits would be accepted less than this price is classified as?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor
The products that are usually distributed through fewer stores but with increased customer services is called?
A. shopping specialty products
B. less convenient sought products
C. shopping products
D. unsought industrial product
The specific amount of money the company demands from customers for its product or services is classified as?
A. price
B. tax
C. discount
D. value added tax
The whole marketing strategy of a company should support?
A. Point of Differentiation
B. Positioning strategy
C. Targeting
D. Both b & c
The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution