A. minor trends
B. mega trends
C. special followers
D. introductory products
Collecting Information and Forecasting Demand
The maximum number of sales of all the firms in an industry, for a given period of time is called ……….?
A. total market potential
B. total production potential
C. total demand potential
D. current demand
An analysis of income distribution and person’s savings is the part of …………?
A. geographic environment analysis
B. economic environment analysis
C. demographic environment analysis
D. analysis of natural environment
The sales forecast is graphically shown, the horizontal axis shows ………?
A. raw material cost
B. production
C. sales
D. marketing effort
The index showing that it is expensive to attract few or more prospects is referred in ………….?
A. low market penetration index
B. strict demand
C. high market penetration index
D. stretched market penetration index
The marketing intelligence helps to gather ………?
A. data based on real happenings
B. data based on results
C. data based on raw materials
D. data based on sales
The sales goals set for company division or product lines are referred as ………..?
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota
The system with special equipment, people and methods to gather and analyze information for marketers is called ………..?
A. management information system
B. marketing information system
C. financial information system
D. corporate information system
The market consists of a set of consumers having income, access and interest in a product is called …………?
A. target market
B. penetrated market
C. potential market
D. available market
The purchase of customer information from outside firms and vendors is classified as …………?
A. marketing intelligence system
B. market information system
C. market development system
D. market record system