The long-term social and economic changes on a highly large scale is classified as?
Correct answer B. mega trends
Topic / 65 questions
Collecting Information and Forecasting Demand MCQs
Collecting Information and Forecasting Demand MCQs are multiple-choice questions on how marketers gather market information and estimate future sales and market demand. They are useful for business students and for candidates sitting UGC NET, commerce lecturer and bank job tests. Each question has an instant answer, so you can revise marketing intelligence and forecasting methods clearly.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The maximum number of sales of all the firms in an industry, for a given period of time is called?
Correct answer A. total market potential
An analysis of income distribution and person’s savings is the part of?
Correct answer B. economic environment analysis
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The sales forecast is graphically shown, the horizontal axis shows?
Correct answer D. marketing effort
The index showing that it is expensive to attract few or more prospects is referred in?
Correct answer C. high market penetration index
The marketing intelligence helps to gather?
Correct answer A. data based on real happenings
The sales goals set for company division or product lines are referred as?
Correct answer A. sales quota
The system with special equipment, people and methods to gather and analyze information for marketers is called?
Correct answer B. marketing information system
The market consists of a set of consumers having income, access and interest in a product is called?
Correct answer D. available market
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The purchase of customer information from outside firms and vendors is classified as?
Correct answer A. marketing intelligence system
The customer’s activity which is often unpredictable and short lived is the best classified as?
Correct answer C. fad
In a market, the group of consumer’s who are currently buying the company’s product are classified as?
Correct answer C. penetrated market
The demand of market corresponding to the level of industry is called as?
Correct answer A. market forecast
The calculation of ‘area market potential’ includes the methods which are?
Correct answer D. both A and B
The analysis of society is based on views of ourselves, others and nature is classified as?
Correct answer B. socio cultural environment analysis
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The past sales analysis techniques do not include in?
Correct answer B. exponential ratio method
The distance between market potential and minimum demand is said to be?
Correct answer C. market sensitivity of demand
The comparison of potential and current levels of market demand is called?
Correct answer A. market penetration index
The set of equation describes the different parameters in statistical system is called?
Correct answer A. econometric analysis
The combo sites for product reviews and expert opinions are classified as?
Correct answer A. marketing intelligence on internet
About Collecting Information and Forecasting Demand MCQs
Information gathering is the first focus of this category. Questions deal with the marketing intelligence system, which collects everyday information about developments in the marketing environment, the sources and procedures managers use, and how firms respond after changes occur. You will also see questions on defining markets, such as the available market of customers who have interest but may lack access, and the target market a company chooses to pursue.
Forecasting forms the second part. Questions cover the process of estimating expected sales volume, the chain ratio method that multiplies a base number by adjusting percentages, total market demand for an industry in a given period, and smoothing techniques that combine average past sales with recent sales. Reading a sales forecast graph, where the vertical axis shows sales, is also tested.
Key facts to remember
- A marketing intelligence system gathers everyday information about developments in the marketing environment.
- The chain ratio method multiplies a base number by several adjusting percentages to estimate demand.
- Total market demand is the total volume all firms in an industry would sell in a period.
- The target market is the part of the qualified available market a company decides to pursue.
- Sales forecasting estimates a company's expected sales for a future period.
Exams that include Collecting Information and Forecasting Demand MCQs
Pakistan
- FPSC
- PPSC
- NTS
- Lecturer tests
- Banking job tests
India
- UGC NET
- Campus placements
- IBPS PO
Bangladesh
- Bank job exams
- BCS
- Government job tests
How to prepare for Collecting Information and Forecasting Demand MCQs
- Distinguish the internal records system, marketing intelligence system and marketing research system by the type of information each provides.
- Learn the market levels in order, from potential market to available, qualified available, target and penetrated market.
- Work through one simple chain ratio example by hand, as it makes the method easy to recognise in options.
- Compare forecasting approaches, such as surveys of buyer intentions, expert opinion and time-series analysis, with their main strengths.
Frequently asked questions
What is marketing intelligence?
Marketing intelligence is the set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment, such as competitor actions, customer trends and supplier changes. Sources include sales staff, distributors, published reports and online monitoring.
How many Collecting Information and Forecasting Demand MCQs are on MCQs360?
MCQs360 has 65 MCQs in this category, each with its correct answer shown instantly. You can practise free with no sign-up, alongside other marketing topics such as buyer behaviour and new product development. Short daily sets help a lot.
Which exams include demand forecasting MCQs?
Demand forecasting and marketing information questions appear in marketing sections of FPSC and PPSC tests, business lecturer tests and banking job tests in Pakistan. In India they appear in UGC NET Management and Commerce and campus placements. In Bangladesh they feature in bank job exams and BCS business-related papers.
What is the difference between market demand and company demand?
Market demand is the total volume of a product that would be bought by a defined customer group in a given area and period under a given marketing environment. Company demand is the share of that market demand that one company captures, depending on its marketing efforts compared with competitors.
Last reviewed October 2026