Practice mode Collecting Information and Forecasting Demand

On a graph of a sales forecast, or sales response function, what is plotted on the horizontal axis?

Correct answer D. Marketing effort

Explanation

The sales response function shows how sales (vertical axis) respond to varying levels of marketing effort (horizontal axis), assuming a given marketing environment.

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On a graph of a sales forecast, or sales response function, what is plotted on the horizontal axis?

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On a graph of a sales forecast, or sales response function, what is plotted on the horizontal axis?

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