A. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment
Collecting Information and Forecasting Demand
The combination consists average past sales and most recent sales are …………..?
A. exponential smoothing
B. time series smoothing
C. statistical smoothing
D. sales forecast
The market consists on the set of customers, for which the company wants to pursue its business is called ………….?
A. penetrated market
B. potential market
C. target market
D. available market
The comparison of potential and current market share yields ……….?
A. share penetration index
B. profit penetration index
C. price penetration index
D. market demand index
Motivating retailers and collection of intelligence by hiring external experts are the part of ………..?
A. market development system
B. market record system
C. marketing intelligence system
D. market information system
The process includes estimation of expected sales volume is called ………..?
A. sales budget
B. marketing budget
C. demand budget
D. competitor’s budget
The sequence of events which are durable and have momentum is classified as …………?
A. fad
B. trend
C. competitor’s effect
D. competitive marketing
Under a given set of conditions, the art of anticipating and the behaviors of buyers is called …………?
A. forecasting
B. ratio method
C. factor method
D. point scale method
The increase in business legislation and special interest groups is classified as ……….?
A. socio-techno environment
B. political-legal environment
C. technology trends
D. social trends
The websites are established for independent products and customer services review forums are the classic examples of ………….?
A. product marketing
B. service marketing
C. internet based market intelligence
D. market development