A. low brand awareness
B. low availability
C. high price
D. all of the above
Collecting Information and Forecasting Demand
The sources and procedures use to get information about marketing development of every single day are the part of ………?
A. marketing intelligence system
B. market development system
C. market record system
D. market information system
The set of customer’s having interest in market offering but lack of access to it is called ……….?
A. potential market
B. available market
C. target market
D. penetrated market
In the graph of market demand function, the different companies marketing expenditures are shown on the ………..?
A. horizontal axis
B. vertical axis
C. market equilibrium point
D. Company’s equilibrium point
The market forecast shows the market demand which is ………..?
A. expected
B. maximum
C. minimum
D. None of above
The ‘sales information systems’ and ‘customer data bases’ are the part of company’s …………?
A. external record
B. private record
C. public record
D. internal record
The potential number of buyers multiply average quantity show the …………?
A. total demand potential
B. current demand
C. total market potential
D. total production potential
The budget which is set slight lower than the sales forecast is classified as ………..?
A. raw material budgeting
B. product budgeting
C. sales budget
D. quota system
The total number of products that will be bought by defined set of customers for specific area is called ……….?
A. market demand
B. product demand
C. services demand
D. customer buying power
The sales limit is expected because of increase in the marketing effort as compared to competitors is called as …………?
A. Company sales potential
B. product sales potential
C. market demand potential
D. forecasted sales