A. market follower
B. market niche
C. market challenger
D. market leader
Company and Marketing Strategy
The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company
The primary data which is gathered by observing relevant actions and people is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking
The international markets can be segmented on the basis of factors such as?
A. geographic location
B. cultural factors
C. economic factors
D. all of above
Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader
The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept
According to competitive positions, the main focus of market follower strategy is to?
A. multiple niching
B. full frontal attack
C. expand market share
D. follow at a distance
Market offering can be combination of?
A. product & services
B. Information
C. Places
D. All of above