Practice mode Company and Marketing Strategy

What is a group of firms in an industry that follow the same or similar strategy called?

Correct answer C. Strategic group

Explanation

A strategic group is a set of firms within an industry pursuing the same or similar strategy in a target market, and they are each other's closest rivals.

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What is a group of firms in an industry that follow the same or similar strategy called?

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What is a group of firms in an industry that follow the same or similar strategy called?

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