The cost of products or services are considered to set?
Correct answer C. floor for prices
Topic / 31 questions
Marketing Communications Customer Value MCQs
Marketing Communications Customer Value MCQs cover how companies communicate value to customers and how pricing, costs and sales promotion support that message. They help commerce students and marketing job-seekers revise key terms, and every question shows its correct answer the moment you select an option.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The ‘buyer’s black box’ consists of?
Correct answer A. characteristics of buyers
According to ‘Maslow’s hierarchy of needs’, the sense and need of belonging is classified as?
Correct answer B. social needs
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The brand’s superiority is based on its?
Correct answer A. point of differences
The kind of costs which is directly proportional to level of production are called?
Correct answer C. variable costs
The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
Correct answer B. consumer promotions
The collection, analysis and reporting of available data for any given marketing situation is classified as?
Correct answer C. marketing research
The types of reassert instruments available to market researcher are of?
Correct answer A. Two types
The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?
Correct answer C. sweepstakes
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The ‘probability sample’ includes?
Correct answer B. simple random sample
If customers perceive that price of product is less than the value it provides to customer then the customer?
Correct answer A. would buy product
The information obtained from company’s network data sources is classified as?
Correct answer A. internal databases
The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
Correct answer A. cash refund
The research approaches in marketing research does not include?
Correct answer B. observational research
According to consumer promotion techniques, the cash refunds are also classified as?
Correct answer D. cash rebates
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The lifestyle measuring consumers major dimensions such as?
Correct answer D. all of above
Each member of selected sample has equal chance of selection in?
Correct answer C. simple random sample
The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?
Correct answer A. organizational climate
The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?
Correct answer A. sales person
The random samples are drawn from mutually exclusive groups in?
Correct answer A. stratified random sample
About Marketing Communications Customer Value MCQs
Although the title refers to communications, the questions here mix promotion with pricing and cost ideas. You will see value perception, where customers buy when they believe the price is below the value offered, and variable costs that change directly with output. Sales promotion is tested as a short-term incentive to boost purchases, along with brand positioning based on superior benefits. Other items cover research instruments such as questionnaires and mechanical devices, and pricing strategies that combine costs, competition and market conditions. These concepts appear across business, banking and marketing officer tests.
Exams that include Marketing Communications Customer Value MCQs
Pakistan
- PPSC
- FPSC
- NTS
- Banking job tests
India
- IBPS PO
- SBI PO
- UGC NET
- Campus placements
Bangladesh
- Bank job exams
- Bangladesh Bank recruitment
- Government job tests
Frequently asked questions
What is the difference between sales promotion and advertising?
Sales promotion offers short-term incentives, such as discounts, coupons, samples or free gifts, to encourage an immediate purchase. Advertising is paid, non-personal communication that builds awareness and brand image over a longer period. Both are tools of the promotion mix, but sales promotion targets quick action.
What are variable costs?
Variable costs are costs that change in direct proportion to the level of production, such as raw materials, packaging and sales commissions. If output doubles, total variable cost roughly doubles. Fixed costs, such as rent and salaries, stay the same in the short run regardless of output.
How many of these MCQs are on MCQs360?
MCQs360 has 31 Marketing Communications Customer Value MCQs in the Marketing section. They are free to practise with no sign-up, and the correct option is shown instantly, which helps you revise promotion and pricing terms efficiently.
Last reviewed October 2026