A. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost
Marketing Communications Customer Value
The ‘buyer’s black box’ consists of?
A. characteristics of buyers
B. technological factors
C. the cultural environment
D. the economic environment
According to ‘Maslow’s hierarchy of needs’, the sense and need of belonging is classified as?
A. physiological needs
B. social needs
C. safety needs
D. esteem needs
The brand’s superiority is based on its?
A. point of differences
B. points of priority
C. points of membership category
D. point of similarities
The kind of costs which is directly proportional to level of production are called?
A. total costs
B. overhead costs
C. variable costs
D. fixed costs
The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
A. organizational promotion
B. consumer promotions
C. inbound promotion
D. outbound promotion
The collection, analysis and reporting of available data for any given marketing situation is classified as?
A. external databases
B. outsourced databases
C. marketing research
D. both a and b
The types of reassert instruments available to market researcher are of?
A. Two types
B. Three types
C. Four types
D. Five types
The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?
A. cash refunds
B. cash sample
C. sweepstakes
D. cents off deals
The ‘probability sample’ includes?
A. judgment sample
B. simple random sample
C. quota sample
D. convenience sample