A. would buy product
B. would not buy product
C. would get free products
D. would get discount
Marketing Communications Customer Value
The information obtained from company’s network data sources is classified as?
A. internal databases
B. external databases
C. outsourced databases
D. both a and b
The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
A. cash refund
B. coupon
C. sample
D. premium
The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research
According to consumer promotion techniques, the cash refunds are also classified as?
A. price packs
B. sweepstakes
C. point of purchase promotions
D. cash rebates
The lifestyle measuring consumers major dimensions such as?
A. activates
B. interests
C. opinions
D. all of above
Each member of selected sample has equal chance of selection in?
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample
The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?
A. organizational climate
B. media climate
C. sales climate
D. outbound climate
The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?
A. sales person
B. promoting manager
C. prospering manager
D. persuasion manager
The random samples are drawn from mutually exclusive groups in?
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample