Practice mode Marketing Communications Customer Value

What is the buyer’s discomfort caused by post-purchase conflict called?

Correct answer A. Cognitive dissonance

Explanation

Cognitive dissonance is the buyer's discomfort after a purchase, arising because every choice involves giving up the benefits of alternatives that were not chosen.

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What is the buyer’s discomfort caused by post-purchase conflict called?

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What is the buyer’s discomfort caused by post-purchase conflict called?

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