A. open ended question
B. close ended question
C. Both a and b
D. none of above
Analyzing Marketing Environment
The first step in marketing process is to ……….?
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
The changes made in the product characteristics such as quality, style and features are called?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
The ‘non-probability sample’ includes?
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample
The strategy of introducing new product in existing market is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification
The logistic network which moves finished product from company to resellers and then to end users is classified as?
A. risk averse distribution
B. reverse distribution
C. inbound distribution
D. outbound distribution
The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c
The arrangement of different market performance measures as a single display to monitor results is classified as?
A. Return on investment
B. Marketing dashboard
C. Marketing scorecard
D. Both a and b
The kind of understanding the company gets from marketing information is known as?
A. marketing information system
B. customer insights
C. competitive marketing database
D. variable testing data base
The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
A. integrated logistics management
B. intermodal logistics management
C. intra-modal logistics management
D. exclusive logistics management