A. learning
B. breaking
C. motivation
D. drive
Analyzing Consumer Markets
The strategy to integrate larger gains with smaller losses involved………?
A. lining principle
B. cancellation principle
C. golden lining principle
D. segregate principle
A person, who offers informal reviews or advice about specific category is called as……….?
A. associative leader
B. inspiration leader
C. opinion leader
D. group leader
An unlimited and permanent repository of useful information is classified as……..?
A. temporary memory
B. motivational memory
C. long term memory
D. short term memory
The consumer’s seek, for the answer of ‘how we like to view ourselves’ is a concept named by……….?
A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept
The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as………?
A. discrimination
B. motivation drive
C. motivation cue
D. behavior learning
According to expectancy model, the redesigning of the whole product is classified as…….?
A. fake positioning
B. real positioning
C. brand positioning
D. market positioning
Step in the information search in the buying process, the milder search state is classified as…….?
A. less attention
B. heightened attention
C. data attention
D. research attention
The persuasion route based on customer rational consideration and buying diligence is explained in………?
A. value cues
B. central route
C. peripheral route
D. central cues
The parents and siblings are the part of………..?
A. family orientation
B. inspirational orientation
C. group orientation
D. opinion orientation