A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing
Product Strategy Setting
The pricing technique used by sellers while selling individual products in bundles is …….?
A. optional-feature pricing
B. pure bundling pricing
C. mixed bundling pricing
D. pure bundling pricing
The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called ………?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch
The factors that can help in differentiation of services include ………?
A. delivery and installation
B. customer training and consultation
C. ordering ease
D. all of the above
The technique which is not included in co-branding is ………?
A. retail co-branding
B. wholesale co-branding
C. joint-venture co-branding
D. multiple-sponsor co-branding
The goods that are frequently and immediately bought by consumer’s are classified as ………..?
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods
The goods that enter completely into manufacturing of the product are classified as …………?
A. supplies services
B. materials and parts
C. capital items
D. business services
The long lasting products that facilitate the development of the finished product is classified as ………..?
A. capital items
B. natural items
C. farm items
D. heterogeneous items
In third level of customer value hierarchy, the marketer creates the basic products into ………..?
A. expected products
B. basic product
C. augmented products
D. potential product
The total number of product items included in the product mix is classified as ……
A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix