The design strategy of business includes?
Correct answer D. all of the above
Topic / 137 questions
Developing Marketing Strategies and Plans MCQs
Developing Marketing Strategies and Plans MCQs are questions on how firms set goals, create value and choose pricing approaches, covering strategy, cost behaviour, price discrimination and countertrade. They help BBA and MBA students and candidates for UGC NET, lecturer and banking tests revise core marketing management, and every question shows the answer instantly.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
The first phase of value creation in sequence is?
Correct answer A. choosing the value
The organizational division which makes the decision on the amount of available resources is the part of?
Correct answer A. corporate level
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The plausible representation of possible future based on assumptions is called?
Correct answer A. scenario analysis
The strategies such as vertical and horizontal integration are classified as?
Correct answer A. integrative growth
A tool or process used to create more value for the customer is?
Correct answer A. value chain
An area that company can profitably satisfies according to buyer’s needs is called?
Correct answer A. marketing opportunity
When good opportunities exist outside the present business, this is called?
Correct answer C. diversification growth
The activities in researching and developing with high quality is the part of?
Correct answer B. the new-offering process
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An instrument for directing and coordinating the whole market effort is called as?
Correct answer A. marketing plan
In hypercompetitive economy, a company can win only by tuning the?
Correct answer D. all of the above
The analysis of opportunities and threats include?
Correct answer B. external environment
The process of defining the business, shaping its scope and repositioning the brand entity is the part of?
Correct answer A. business realignment
When a company agrees to promote product of other company it is classified as?
Correct answer C. promotional alliances
When a firm offers logistical services for some other company’s product, it is said to be?
Correct answer A. logistic alliance
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The assessment of growth opportunities is the part of?
Correct answer A. corporate planning
The process of defining customer focuses on selling a product to existing market is called?
Correct answer A. target market definition
For the planning of period, the development of specific goals is called?
Correct answer A. goal formulation
The planning of target market and value proposition of firm is the part of?
Correct answer B. strategic marketing plan
When two companies join hands to market new or complementary products, it is best classified as?
Correct answer A. product alliance
About Developing Marketing Strategies and Plans MCQs
This topic deals with the planning side of marketing management. Questions cover the strategy as a game plan for achieving goals, the value delivery process of choosing, providing and communicating value, and defensive marketing. A large share focuses on pricing: fixed and variable costs, the cost floor of price, inelastic demand, auction-type pricing, discounts, delayed quotation pricing, location-based price discrimination and countertrade forms such as compensation deals.
Marketing strategy and pricing are core chapters in university marketing courses and are tested in MBA entrance tests, commerce lecturer recruitment, UGC NET Commerce and Management, and banking officer exams. The questions use textbook terminology, so knowing the exact name for each pricing method or cost type matters. Practising them helps you connect concepts and answer case-style questions with confidence.
Key facts to remember
- A strategy is a game plan for achieving an organisation's goals.
- Fixed costs do not vary with the level of production or sales.
- Variable costs change directly with the level of production.
- Costs set the floor for a product's price, while customer demand sets the ceiling.
- Demand is price inelastic when quantity demanded changes little with a change in price.
- Barter is a form of countertrade involving direct exchange of goods without money.
Exams that include Developing Marketing Strategies and Plans MCQs
Pakistan
- Lecturer tests
- FPSC
- PPSC
- Banking job tests
- NTS
India
- UGC NET
- IBPS PO
- SBI PO
- Campus placements
Bangladesh
- Bank job exams
- Bangladesh Bank recruitment
- Government job tests
How to prepare for Developing Marketing Strategies and Plans MCQs
- Make a list of pricing methods such as markup, target return, perceived value and going-rate pricing, with one line explaining each.
- Learn the types of price discrimination, including customer segment, location, time and image pricing, using simple everyday examples.
- Understand the difference between fixed, variable and total costs, as many questions test cost behaviour in pricing decisions.
- Revise the forms of countertrade, namely barter, compensation deal, buyback and offset, since their definitions are easily confused.
Frequently asked questions
What do Developing Marketing Strategies and Plans MCQs cover?
They cover strategic planning, the value delivery process, defensive marketing and especially pricing decisions. Expect questions on fixed and variable costs, price elasticity, pricing objectives, discounts, price discrimination and countertrade, all drawn from standard marketing management textbooks.
How many Developing Marketing Strategies and Plans MCQs are on MCQs360?
MCQs360 has 138 MCQs in this category, each with an instant answer. You can practise them free without signing up and revise strategy and pricing topics in short, focused sessions. Begin with the pricing questions, which form the largest share.
Which exams ask marketing strategy and pricing MCQs?
These questions appear in commerce and management lecturer tests, FPSC and PPSC posts and banking job tests in Pakistan. In India they feature in UGC NET Management and Commerce, bank PO exams and campus placements, and in Bangladesh in bank recruitment tests.
What is price discrimination?
Price discrimination happens when a company sells the same product at two or more prices that do not reflect differences in cost. Common forms include charging different customer groups, places, times or product versions differently, such as lower student fares or off-peak tariffs.
Last reviewed October 2026