A. marketing strategy
B. technology strategy
C. sourcing strategy
D. all of the above
Developing Marketing Strategies and Plans
The first phase of value creation in sequence is ……….?
A. choosing the value
B. providing the value
C. communicating the value
D. making the superior product
The organizational division which makes the decision on the amount of available resources is the part of ……….?
A. corporate level
B. division level
C. business unit
D. decision level
The plausible representation of possible future based on assumptions is called ……….?
A. scenario analysis
B. market analysis
C. segmentation analysis
D. targeted factors
The strategies such as vertical and horizontal integration are classified as ………?
A. integrative growth
B. disintegrative growth
C. extensive growth
D. intensive growth
A tool or process used to create more value for the customer is ………..?
A. value chain
B. delivery network
C. supply chain
D. value delivery network
An area that company can profitably satisfies according to buyer’s needs is called ………?
A. marketing opportunity
B. production opportunity
C. new market
D. new customers
When good opportunities exist outside the present business, this is called ………..?
A. extensive growth
B. integrative growth
C. diversification growth
D. downsizing the business
The activities in researching and developing with high quality is the part of ………?
A. the customer acquisition process
B. the new-offering process
C. the product-sensing process
D. the fulfill management process
An instrument for directing and coordinating the whole market effort is called as ……….?
A. marketing plan
B. business plan
C. financial plan
D. corporate plan