A. $30.00
B. $25.50
C. $19.50
D. $22.50
Developing Marketing Strategies and Plans
The reduction in price awarded to customers who buy products in large volumes is classified as ……….?
A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount
The costs of products that do not fluctuate with the level of production are classified as ………?
A. quality costs
B. augmented costs
C. variable costs
D. fixed costs
On The Christmas and Easter, lower prices pricing techniques are classified as …….?
A. cash rebates
B. special customer pricing
C. loss leader pricing
D. special event pricing
If the demand of the product changes considerably with the small change in price then the demand is said to be ……….?
A. interactive
B. augmented
C. elastic
D. inelastic
The pricing strategy uses by companies, operating in price sensitive market is classified as ………..?
A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy
According to VALS framework, the consumer’s dimension groups having high resources do not include ………?
A. innovators
B. thinkers
C. achievers
D. strivers
The consumers who buy branded products are classified as ………?
A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal