A. providing superior value
B. communicating value
C. managing the superior value
D. all of the above
Developing Marketing Strategies and Plans
The analysis of opportunities and threats include ………..?
A. internal environment
B. external environment
C. market environment
D. product environment
The process of defining the business, shaping its scope and repositioning the brand entity is the part of ………..?
A. business realignment
B. business workflow
C. cross functional teams
D. various department strategies
When a company agrees to promote product of other company it is classified as ………?
A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances
When a firm offers logistical services for some other company’s product, it is said to be ………?
A. logistic alliance
B. production alliances
C. raw materials alliance
D. employee alliances
The assessment of growth opportunities is the part of …………?
A. corporate planning
B. tactical planning
C. strategic planning
D. financial planning
The process of defining customer focuses on selling a product to existing market is called ………?
A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition
For the planning of period, the development of specific goals is called ……….?
A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective
The planning of target market and value proposition of firm is the part of ………..?
A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities
When two companies join hands to market new or complementary products, it is best classified as ……….?
A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations