A. external environment
B. market environment
C. internal environment
D. product environment
Developing Marketing Strategies and Plans
The list of company’s major strategic alliances do not include ………?
A. product alliance
B. promotional alliance
C. pricing collaborations
D. financial alliances
The approving of orders, shipping of goods on time and payment of collection is the part of ………?
A. the fulfill management process
B. customer acquisition process
C. customer relationship management
D. corporate goals
The ‘market-development strategy’ is used to gain market share ……….?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market
All the activities that define the target markets and potential customer’s is the part of ………?
A. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering process
The ‘chain of value’ identifies ………?
A. Four primary activities
B. Five primary activities
C. Six primary activities
D. Seven primary activities
The organizational levels in a Company are ………..?
A. Two
B. Three
C. Four
D. Five
The ‘operations, sales and services’ are the part of firm’s value chain ………?
A. marketing activities
B. financial activities
C. raw materials
D. primary activities
The ‘core competency’ does not consider ………?
A. source of competitive advantage
B. perceived benefits
C. variety of markets
D. easy imitation
The ‘diversification strategy’ is used to gain market share in ……….?
A. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets