Strategies such as market penetration, market development and diversification come under which type of growth?
Correct answer B. Intensive growth
Topic / 137 questions
Developing Marketing Strategies and Plans MCQs
Page 3 of Developing Marketing Strategies and Plans multiple-choice questions with answers. Tap an option to check yourself.
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- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Gathering and acting on information about the market is part of which core business process?
Correct answer D. The market-sensing process
What is a written document that summarises marketing objectives and how they will be achieved called?
Correct answer D. Marketing plan
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What is the third phase of the value creation sequence?
Correct answer D. Communicating the value
Which value chain activities are usually handled by a company’s specialised departments?
Correct answer C. Support activities
In value creation, what does the ‘communicating the value’ phase include?
Correct answer C. Utilising the social media sources
A company’s structures, policies and corporate culture, which may need to change in a changing business environment, are known as its what?
Correct answer B. Organisation
At which level is planning done for allocating funds to each business unit?
Correct answer D. Division level
Planning marketing tactics such as merchandising and customer service is part of which plan?
Correct answer D. Tactical marketing plan
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Which of these is NOT one of the phases of the value creation sequence?
Correct answer B. Making the superior product
Besides its primary activities, how many support activities does the value chain identify?
Correct answer A. Four support activities
Building deeper understanding, relationships and individual offerings for customers is part of which process?
Correct answer C. Customer relationship management
In value creation, what does the ‘providing the value’ phase include?
Correct answer D. Both A and B
Which activities are included among the support activities of the value chain?
Correct answer D. All of the above
What is the broader definition of the potential market on which a company focuses its selling called?
Correct answer A. Strategic market definition
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A product-development strategy is used to gain share with which product-market combination?
Correct answer B. New products in current markets
What is the second phase of the value creation sequence?
Correct answer A. Providing the value
Car rental firms and hotels sometimes offering each other’s customers discounts is an example of what?
Correct answer D. Pricing collabourations
Into how many phases can the value creation and delivery sequence be divided?
Correct answer B. Three phases
A market-penetration strategy is used to gain share with which product-market combination?
Correct answer B. Current product in current market