A. strategy
B. objective
C. management
D. alliances
Developing Marketing Strategies and Plans
The first level of planning starts with ……….?
A. corporate planning
B. division planning
C. business planning
D. product planning
The levels involve in marketing plan are ……….?
A. strategic level
B. tactical level
C. organizational level
D. both A and B
The strategic plan to carry activities for profitable business unit is the activity of ………?
A. business unit level
B. division level
C. decision level
D. corporate level
The Company’s core business process includes ……….?
A. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above
In the value creation, ‘choosing the value’ phase includes ………?
A. segmentation
B. targeting
C. positioning
D. all of the above
The Company licenses to companies for producing its products is classified as ……..?
A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations
A challenge that is posed in the absence of defensive marketing leading to lower sales is called ………..?
A. environmental threat
B. environmental opportunity
C. environmental strength
D. environmental weakness
The ‘inbound or outbound logistics’ are the part of value chains ……….?
A. primary activities
B. marketing activities
C. financial activities
D. raw material activities
The network of specific suppliers and distributors to create superior value is called ……….?
A. supply chain
B. value chain
C. product chain
D. marketing chain