A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
Pricing Capturing Customer Value
The marketers can build up demand of a particular product by?
A. associating with strong motives
B. using motivating cues
C. positive reinforcement
D. all of above
The remembrance of good points that are related to choose a brand as compared to competing brands is called?
A. selective attention
B. selective distortion
C. selective retention
D. both a and b
The adopter group ‘late majority’ is classified as?
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound
According to sustainable marketing, the major movements includes?
A. consumerism
B. seller’s extremism
C. environmentalism
D. both a and c
The low involved buying behavior of consumers while perceiving significant differences between brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?
A. physiological needs
B. social needs
C. safety needs
D. esteem needs
The ‘local or individual marketing’ is also called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class