A. user status
B. usage rate
C. loyalty status
D. benefits sought
Pricing Capturing Customer Value
According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs
That minor stimuli which determines when and how customer will respond in certain way is called?
A. perception
B. cues
C. motives
D. both a and c
The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing
The competitive marketing strategies plays a role in companies?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?
A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation
The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The marketing strategy which does not focus on the difference between the consumer needs is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The situation in which the company targets whole market with one similar offer is called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The paints, nails and brooms are classic examples of?
A. unsought specialty products
B. business services
C. accessory equipment
D. business advisory services