Practice mode Pricing Capturing Customer Value

Segmenting a market by customers’ occupation and education is an example of which type of segmentation?

Correct answer C. Demographic segmentation

Explanation

Demographic segmentation divides a market using variables such as age, gender, income, occupation, education, religion and family size, which are easy to measure and closely linked to needs.

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Segmenting a market by customers’ occupation and education is an example of which type of segmentation?

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Segmenting a market by customers’ occupation and education is an example of which type of segmentation?

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