A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying
Pricing Strategy
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing
A descriptive thought about something held by a person is classified as?
A. learning
B. attitudes
C. beliefs
D. perception
The Jeep can associated with brand personality trait known as?
A. ruggedness
B. competence
C. sophistication
D. excitement
The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above
According to SWOT analysis, the analysis of Opportunities & Threats is part of?
A. Internal environment
B. External environment
C. Both a and b
D. None of the above
The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
A. event promotion
B. off deal promotion
C. trade promotions
D. business promotions
According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?
A. physiological needs
B. social needs
C. self-actualization needs
D. esteem needs
The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount
The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?
A. event marketing
B. sponsored marketing
C. branding
D. premium marketing