In the personal selling process, what is the step of identifying potential customers called?
Correct answer C. Prospecting
Topic / 40 questions
Pricing Strategy MCQs
Pricing Strategy MCQs cover how firms set and adjust prices and the marketing decisions around them, including consumer behaviour, market analysis and sales force structure. They help BBA and MBA students, marketing job applicants and banking test candidates. Every question has its correct answer shown instantly, so you can check key marketing terms as you go.
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which element of the promotion mix focuses on engaging directly with individual customers to build lasting relationships?
Correct answer D. Direct marketing
What is a descriptive thought that a person holds about something called?
Correct answer C. Beliefs
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Jeep is associated with which brand personality trait?
Correct answer A. Ruggedness
Information that consumers obtain from advertising and salespeople comes from what kind of source?
Correct answer B. Commercial sources
In a SWOT analysis, the study of opportunities and threats relates to which environment?
Correct answer B. External environment
Sales promotion tools used to generate business leads, stimulate purchases and motivate salespeople fall into which category?
Correct answer A. Business promotions
In Maslow’s hierarchy of needs, the need for self-development and realisation is included in which category?
Correct answer D. Self-actualisation needs
What type of discount is given to buyers who purchase goods or services out of season?
Correct answer A. Seasonal discount
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Which consumer promotion technique involves a company creating its own brand event or taking part in events sponsored by others?
Correct answer C. Event marketing
A person’s self-image is also known as what?
Correct answer A. Self-concept
Which promotion strategy directs advertising and promotion at final consumers to persuade them to buy the product?
Correct answer A. Pull strategy
Which factors can come between a consumer’s purchase intention and the actual purchase decision?
Correct answer D. Both A and B
Which consumer promotion technique sells two or three units of a product together at a reduced price?
Correct answer D. Both A and B
What is a detailed description of a product idea, its target market, competitors and customer value proposition called?
Correct answer B. Write-up
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What is the term for the unique psychological characteristics that distinguish one person from another?
Correct answer A. Personality
What is the adopter group called that adopts an innovation only after most people have already tried it?
Correct answer C. Late majority
What type of communication channel carries messages without personal contact or feedback?
Correct answer C. Non-personal communication channels
In the personal selling process, which step involves the salesperson explaining how the company’s product can solve the customer’s problem?
Correct answer C. Presentation
In which type of analysis are a company’s strengths and weaknesses evaluated?
Correct answer B. SWOT analysis
About Pricing Strategy MCQs
Although the topic is titled pricing strategy, the questions range across the wider marketing mix. You will find items on SWOT analysis of company strengths and weaknesses, social class groupings, territorial and industry sales force structures, and the information consumers gain from examining a product. Other questions cover the marketing plan, selective perception, factors that influence purchase decisions and adopter categories such as the early and late majority. Knowing these terms well helps in marketing papers for business degrees, management trainee tests and the commerce sections of recruitment exams.
Exams that include Pricing Strategy MCQs
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India
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- Bank job exams
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Frequently asked questions
What are the main types of pricing strategy?
Common pricing strategies include cost-plus pricing, value-based pricing, penetration pricing, price skimming, competition-based pricing and psychological pricing. Firms also use break-even analysis to find the price that covers costs. The right choice depends on costs, demand, competitors and the firm's marketing objectives.
What is the difference between penetration pricing and price skimming?
Penetration pricing sets a low initial price to win market share quickly, while price skimming starts with a high price and lowers it over time. Skimming suits innovative products with buyers willing to pay more early; penetration suits price-sensitive markets where volume matters.
How many Pricing Strategy MCQs are on MCQs360?
MCQs360 has 40 Pricing Strategy MCQs, free to practise with no sign-up and with every answer shown instantly. They are a useful way to revise marketing vocabulary before business degree exams, banking tests or management trainee interviews.
Last reviewed October 2026